Overlapping Vinyl Cost

[Sven]

How should I charge for overlapping vinyl? For example, I did an estimate for pick-up truck lettering--plain white lettering on the doors, sides and tailgate. The guy then decides he wants a black border around all the lettering. Using cut vinyl, this is double the vinyl cost and double the cutting, weeding, taping and application time. I charged for the vinyl, but is it fair to charge double for the labor, taking into account a design/setup charge, which stays the about the same?

 

[J Hill Designs]

why would it not be fair?

 

[MikeSTK]

Absolutely! Take into account what was the chance of misaligning a single color decal? You have more than doubled your labor and you are now takng a risk you didn't face with single color.

Double +

 

[Sven]

I just worry about the competition with digital printers who don't have to charge double for a border.

 

[J Hill Designs]

even if you had a digital printer, print/lam/cut would be more expensive than 1 color cut only...

 

[Jillbeans]

You might want to try a three tired pricing structure.
1 color truck doors are $X
2 colors are $XX
A custom print with many colors is $XXX
(or SignGold, or a really fancy design etc)
Try not to worry about your competition, charge a fair (to everyone) price and do a good job.
Explain to your client that additional colors are an additional fee and they will probably go with the original idea.
Love....Jill