Partial Wrap, your thoughts?

[jfiscus]

We completed this wrap today for a customer. They gave us VERY little to work with; just said they wanted it eye catching. What do you think?
Pictures are on our facebook:
http://www.facebook.com/media/set/?set=a.561164990561325.127982.115086121835883&type=1&l=a1519525e4

 

[Gino]

Oooh......... you make pills look like candy.

Nice job.

 

[jfiscus]

Oooh......... you make pills look like candy.

Nice job.

Their last project was wrapping a garbage can to look like a pill bottle. Guess what they threw out of the pill bottle in a parade?

 

[Mosh]

you work for a bunch of druggies?

 

[Flame]

Their last project was wrapping a garbage can to look like a pill bottle. Guess what they threw out of the pill bottle in a parade?

Not exactly an stunning wrap layout, but it works on there, good job making it flow without wrapping the whole car.

But as far as their whole image and branding idea...that's about as low class as you can get. Tossing pills out like candy??? Tossing candy out of a giant pill bottle? Wow......... some peoples kids. lol

 

[GAC05]

The front fenders look a little awkward to me.
I would have matched the line coming off the windows on the doors and followed the shape of the front fender/bumper a little differently.
Other than that it stands out and is easy to read.
Good job.

wayne k
guam usa

 

[TammieH]

Ft Thomas? If I say it looks Absolutely AWESOME!!!!

Will you send some Skyline Chili? LOL

 

[Sign Up Graphics]

Sign Up Graphics

Good job!

 

[tattoo.dan]

The front fenders look a little awkward to me.
I would have matched the line coming off the windows on the doors and followed the shape of the front fender/bumper a little differently.
Other than that it stands out and is easy to read.
Good job.

wayne k
guam usa

What he says...front fenders look funky..

 

[tattoo.dan]

plus the lines of the head lights and marker lights looks off. I always think of partial wraps as kind of flowing with the vehicle...the front of this one sticks out a bit much

 

[Bly]

 

[Dan Antonelli]

Maybe its a regional thing, but I've never seen a blue pill bottle. Maybe its because of door handle placement on the pill bottle, but my first thought was that it was a garbage can on its side.

In general I would have played their brand up more (as primary), and maybe one or two pills as larger, secondary elements. When what they do is more prominent than who they are, I think it can be harder to sometimes make the connection.

But good legibility. I'm assuming they had no brand to begin with, in which case you did real well with what you had to work with.

 

[tsgstl]

The pills seem too small in comparison
And should of went with all the same pill. Unless they specialize in "variety prescription"
I could see this being appealing to young kids
And the fender like said. Looks like it would of been a good candidate for knife less tape

 

[WB]

I agree about the lines on the fenders. I mighh have tried to make the lines flow with the vehicle lines abit more. Other then that looks good, I'm not going to criticize the design because if the customer was happy then that works for me. I've had wraps go out that I wasn't crazy about but the customers loved.

 

[jfiscus]

The pills seem too small in comparison
And should of went with all the same pill. Unless they specialize in "variety prescription"
I could see this being appealing to young kids
And the fender like said. Looks like it would of been a good candidate for knife less tape

We did use the knifeless tape, and it worked great yet again. We had the same thoughts on where to put it on the fenders though, but after it was finished just ended up leaving it as-is.

 

[jfiscus]

Maybe its a regional thing, but I've never seen a blue pill bottle. Maybe its because of door handle placement on the pill bottle, but my first thought was that it was a garbage can on its side.

In general I would have played their brand up more (as primary), and maybe one or two pills as larger, secondary elements. When what they do is more prominent than who they are, I think it can be harder to sometimes make the connection.

But good legibility. I'm assuming they had no brand to begin with, in which case you did real well with what you had to work with.

Your're right; they have no "branding", but being a family business in the community - as long as the name is seen the target customer probably already has their number wrote down next to their rotary phone.

Their pill bottles there are blue, no idea why; I don't know any other pharmacies here that use blue either. Their goal with the car was to advertise the new service of home delivery.