I must admit, that I really only read this forum when there's something wrong with my printer. However, when I'm bored, I do like looking for what other's charge for stuff. However, I take their pricing in concert with their location. But I still like to see how I measure up. I have set pricing and it's just a few pennies below average of that sign magazine's price guide. (Green Section)
But I'm flexible with my pricing dependent on who walks in that door, and my work load for that particular moment. But only I know what my shop's financial needs are. No one else is going to help me keep my lights on.
Do I take offense at the guy offering banners for .99¢ per sq ft, when the price guide suggests that I should be charging $8? No, not really... first, I look at where he's at... NYC vs. Springfield. Is he close enough to me to potentially pull customers away? Do I have the actual production capacity to print 1000 sq. ft. a day to justify 99¢? Got to be real with yourself and your market and your capabilities. Sure, I'd love it if a company came to me and said they wanted to use me exclusively to print all their banners for the entire year. But at what cost? To me, To them? Could I keep up demand? Am I one printhead disaster away from missing their deadline? Can I keep enough ink on hand, especially if they are only willing to pay 99¢ per sq. ft.? Do my other customers fall by the way side?
Let's say my regular price is $8 or $9 per sq. ft. and the customer see's his vision of a wall mural dissappear into 4 digits of $$$$ "not going to happen". But, here's how I can keep the guy... show him the "Regular Price" and tell him that because he's ordering such a large piece, I'll give him a 50% discount! $4 sq. ft. is nothing to sneeze at, when you are talking a substantially large job. But you've now established an illusion of value, and gained customer trust, by pulling him aside, looking over your shoulder and offering the guy a deal. Make it clear, that this is a one time offer, and that he can't think about it. (Meaning don't price shop me down the street) Do this by getting him to commit to a 50% deposit, and tell him that you are going to be swampped with an upcoming wrap job of fleet vehicles. And if you can't squeeze him in now, you probably won't be able to for at least 2 weeks. (2 Weeks is always way to long for anybody to wait for a banner. They always want it yesterday)
As for this forum being available to the general public... frankly that's the part I don't like. Doesn't mean that this has to turn into a paid subscription forum. Just take a step in registering users and establishing them as actual "Sign Professionals". Yeah, that's extra work on part of the admins, but the reality of the situation is that just by asking for a business license number in a manner that "Sounds like you can check up on them" is enough to deter would be lookie-loos and price shoppers. It's not like they really have to give you legit numbers, or documentation. People registering for the forum don't know that. If they are legit, they'll probably oblige, thinking they've got a safe place to discuss industry topics outside of earshot of Random Joe.
Just asking for a reseller's permit number and local business license number is more than adequet in handling the difference between a "Premium" site and one that can be browsed by anyone who is not willing to put forth the time and effort into establishing themselves as a legitimate business owner. Therefore negating their ability to discuss price anyway. If you are working out of your garage and taking cash only, that's fine... but don't try to compete with my market by asking me my pricing strategies, when you are not willing to take the financial leap yourself as a "Brick & Motar" business. Also, be fair to your local market. Even go as far as becoming professional friend with your competitors in your town.