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Pricing Trade Show Posters?

Sven

New Member
I’m designing six or more 2mil polystyrene posters for a defense contractor’s trade-show. I’m charging my hourly rate for the design work, but I’m not sure how much to mark up the printing, which I’m subbing out. The printer, who’s charging me $7/sf, says I should charge $12 or $13 per square foot. That seems high to me. Any thoughts?...
 

jfiscus

Rap Master
I’m designing six or more 2mil polystyrene posters for a defense contractor’s trade-show. I’m charging my hourly rate for the design work, but I’m not sure how much to mark up the printing, which I’m subbing out. The printer, who’s charging me $7/sf, says I should charge $12 or $13 per square foot. That seems high to me. Any thoughts?...

That sounds good to me, plus do not forget to charge for the substrate and your mounting time. (unless your printer is providing it to you mounted for $7/ft)
 
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