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Promoting floor graphics?

Discussion in 'General Signmaking Topics' started by geckophoto, Apr 9, 2020.

  1. geckophoto

    geckophoto Member

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    Dec 26, 2017
    Ft. Myers
    With all the retailers and other businesses putting their own duct tape and other types of distance markers on their floors has anyone tried to approach them about doing professional floor graphics? And maybe the liability side of it if a customer slips and falls because of their home made graphics vs what we can do with non slip professional materials? Just wondering if you are having success with selling the idea/product.....

    I don’t do it yet but thinking it may be a good time to buy some materials and try.
     
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  2. Dan360

    Dan360 Member

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    Dec 23, 2014
    Ontario, Canada
    We've been doing a bit, more inquiries are coming in. A shop in our network is doing rolls of floor graphics for grocery stores.

    Ease of application is key, they mostly want to apply it themselves.
     
  3. iPrintStuff

    iPrintStuff Prints stuff

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    Helps a lot if you can tell them the slip rating I’ve found. Our sales went up when we mentioned the R12 slip rating of that helps. Peace of mind I guess
     
  4. FireSprint.com

    FireSprint.com Trade Only Screen & Digital Sign Printing

    • Like Like x 2
  5. WYLDGFI

    WYLDGFI Merchant Member

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    Linden, NJ
    All of our floor graphics are Non Slip rated. We wouldn't sell any without being rated for that.
     
    • Agree Agree x 1
  6. iPrintStuff

    iPrintStuff Prints stuff

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    Can’t imagine anyone sells floor graphics that aren’t anti slip! I’ve found the actual slip rating gives customers peace of mind. Not sure if that’s a UK thing or not.
     
  7. WYLDGFI

    WYLDGFI Merchant Member

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    I have seen it and been asked about it. Sometimes you need to ask the client....what are you using this for??? They don't realize that in ALL cases, its important to be slip resistant. The Cheapest solution is NOT always the right one.
     
  8. iPrintStuff

    iPrintStuff Prints stuff

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    Sounds more like the cheapest solution usually ends up in a lawsuit
     
    • Agree Agree x 1
  9. FireSprint.com

    FireSprint.com Trade Only Screen & Digital Sign Printing

    Not all floor graphics are non-slip rated, but don't assume the cheapest ones are not. Kroger just purchased well over a millionsqft of floor graphics (not from us). They didn't pay a "Premium" price. Just do your homework, and present your manufacturer's certifications to your customer transparently.
     
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