Hi everyone,
Sort of new to the printing portion of the industry but really having issues butting heads with
My boss on the pricing for the past year and we're starting to work for next to nothing.
We have 2 printers and we've had some large print jobs but now that I've been brought up more
into the pricing portions I feel that we're charging alot less than
We should be. What I'm wondering is if anyone has any starting points as how to price
A printes job.
What my boss does is juat give a rough sq/ft price guessing on what our costs
Would be... We're quoteing a job that is roughly 10k sq/ft of print and he
Is giving a $7/sqft price to supply/print/install the job. Just our material
Cost alone is about $1/sqft, then we have to have about 10k sqft of print (no lam)
Then trim the top/bottom of the prints (works out to 15 rolls at 150ft) then install
It all.
I figured that thw $7/sqft was too low and I would figure it should be up
Around the $10/sqft range. With all the work that is involved, the material costs,
Ink costs, time to setup files for printing, time to trim then install..
Now o know everyone is different, and varys by material, location, overhead costs etc.
But for a starting point i would find out all my costs, then figure out a profit margin. Am i out to lunch
On my reasoning behind my pricing or would i spot of be going in the right direction.
Main reason of my posting is thay in the past we have done some print jobs that were up
In the 30k price range and after covering our costs were only walking away
With about 5k profit.
Thanks in advance for any insight!
Chaz
Sort of new to the printing portion of the industry but really having issues butting heads with
My boss on the pricing for the past year and we're starting to work for next to nothing.
We have 2 printers and we've had some large print jobs but now that I've been brought up more
into the pricing portions I feel that we're charging alot less than
We should be. What I'm wondering is if anyone has any starting points as how to price
A printes job.
What my boss does is juat give a rough sq/ft price guessing on what our costs
Would be... We're quoteing a job that is roughly 10k sq/ft of print and he
Is giving a $7/sqft price to supply/print/install the job. Just our material
Cost alone is about $1/sqft, then we have to have about 10k sqft of print (no lam)
Then trim the top/bottom of the prints (works out to 15 rolls at 150ft) then install
It all.
I figured that thw $7/sqft was too low and I would figure it should be up
Around the $10/sqft range. With all the work that is involved, the material costs,
Ink costs, time to setup files for printing, time to trim then install..
Now o know everyone is different, and varys by material, location, overhead costs etc.
But for a starting point i would find out all my costs, then figure out a profit margin. Am i out to lunch
On my reasoning behind my pricing or would i spot of be going in the right direction.
Main reason of my posting is thay in the past we have done some print jobs that were up
In the 30k price range and after covering our costs were only walking away
With about 5k profit.
Thanks in advance for any insight!
Chaz
