Reflexite reflective vinyl itself. Just seemed "cheap" to me. I honestly never applied any of it to see how it performed, but I had gotten in some large-ish samples to compare against the 3M DG3 and a standard reflective as the Reflexite claims to have the same reflective property as the DG3. While the Reflexite had similar application properties of a "regular" reflective, the overall reflectiveness was far from what they claim, at least in my opinion. I have a board with some standard, Reflexite and DG3 on it to take to potential customers looking for items like these (municipalities, fire departments, etc), and almost every one chose the standard or DG3 over the Reflexite, regardless of the cost differences.