Cover them, in my business specifically every one of our signs is reflective and we cover signs all the time. A general tip for anyone on here looking at covering signs is to not use 3M 3400 Engineer Grade to cover anything, it translucent bordering on being almost transparent so your layer below is quite visible especially if it is a darker coloured vinyl. We usually give the signs a good cleaning before covering them just to remove anything stoping the new layer of reflective adhering properly. You could also try one of those "vinyl zapper" tools to remove the HIP reflective them just re-cover the High Intensity material with new stuff.