i have the same machine (JV300-160), it has bad engineering regarding the reel that holds the media. the black plastic is easily affected by the media regardless of it's weight. try press it with your hand, hold it and check it back and forth and see what i'm talking about.
but there is a way to make it right. after loading the media, tap the right holder from bottom and then press it a little from above before you tight the screw. also, you see the empty space left between the (holder-cone that goes inside the roll tube) and (the plastic holding the holder-cone) if you press hard from both sides till there is no space left, this will make the wrapping more accurate. usually, we have to leave a Little space between the two parts i mentioned so the roll can balance itself if there is a slight slanting, but doing so will make the paper goes a little right and left while printing thus causing the media roll to be as in the photo.
important points to take into consideration:
- some times, the white plastic on the take-up device tend to go back (out) which make the tension softer, this happened a lot with my prints, you need to push it back in.
- it helps a lot when you load the media and put the paper in till it goes out of the printer to run the vacuum (at high) before you release down the lever. to run the vacuum: menu> #test> action test> vacuum
- loading the media while the heater is on (especially above 40C), this will cause a little crumpling to the media.
- slowing down the feed ratio (media feeding speed) make the roll tighter, i usually print with no more than 50%.