Looks like I had the wrong time for my wrap design seminar - it's at 11:00.
This is the description:
Room: S320-G
Foundations of Effective Vehicle Wrap Design
Thursday - April 24, 2014 - 11:00AM - 12:30PM
Session Number: ISA-24
Tracks: Technical
Speaker
Dan Antonelli
Graphic D-Signs, Inc.
Description
With the abundance of easy Photoshop fills and carbon fiber effects, the concept of effective vehicle advertising has been lost. We'll go back to basics and discuss what goes into an effective vehicle wrap, why branding is so important, how to present your ideas to clients, and common pitfalls to avoid. We'll also explore ways in which your shop can effectively market wrap design, and what you need to do to stand out among the rest of your competitors.
Learning Objectives
• Learn the design basics
• Understand how to effectively market vehicle wrap advertising
• Learn the foundations for effective brand implementation