I cannot speak to your costs but I make over $20 PROFIT from each vinyl cut amenity sign I make and can do 10-12 / hour so I have no problem doing this kind of work and making a good profit. I also don't have an $80,000 machine that I have to pay for. I don't currently offer full-color signs because I don't have a printer, I would however like to offer them and until I know that I will get the same volume of full color signs as I do with cut vinyl I am not willing to invest $50,000+.
Isn't that exactly what this post is about, trying to find a source to do these printed signs??
It certainly wouldn't cost you anywhere near $50k to get set up with a decent large format printer, laminator, software, etc...
Without knowing what you actually charge for each of these, your overhead costs, material purchasing power and economy of scale, this is all just talkin'
Most of what occurs on this site is just talkin'. I'm just hoping you can teach this old dog a new trick on how to turn the lowest priced item in our shop into such a profitable one.
I believe you when you say you make a $20 PROFIT on a single color diecut 18"x24" coroplast sign, but your niche market appears to be filled with customers willing to overpay for them which for that type of sign. Its both surprising and refreshing to hear that. I assumed that the entire global shopping market for coroplast signs had gotten used to them being a very low cost item. You do have yourself a good niche there if you can keep bucking that trend.
I don't know how you can design, cut, weed, apply, pay for the rent, equipment and material costs, utilities, telephone, internet, advertising, labor, etc. etc. etc. 10-12 of these in a hour and make $200+ PROFIT, but thats great if you actually do. I'd say if it isn't broken, don't fix it. Most of us would be delighted to make $200,000 PROFIT per year on just coroplast signs. I took your 10-12 signs per hour and multiplied it by just 5 hours per day and 200 work days in a year and that is a tidy sum you are producing the way you're doing it.
Most everyone else replied with the same sources I would have offered up.