1. I agree that a simple layout >>>>>>>>>>>> complex layout that you can't read. However, if I were going to wrap my vehicle or trailer, I would want to take advantage of the strengths that wraps provide. Why wrap something if it's going to look exactly like a lettering job with regular vinyl.
2. I am not trying to make things cheaper for the customer, I am making things cheaper for me. I'd charge the same price as the guy doing the wrap, but I'd make more money for ME because my costs would be lower.