Pixels Are Bad Mmmkay?
New Member
When I first started cutting vinyl over 2 years ago, I had no clue what material was suitable for what and used a lot of what I deem now as inferior materials. While I used cast vinyl for the majority of vehicle graphics, I found myself making exceptions for customers who were either too cheap or who had a dilapidated vehicle and would use calendered vinyls instead. Two years later, and after a year in business, we rarely use calendered vinyls for anything anymore. Even the cast vinyl we used to use for vehicles is now premium cast and we are thinking of moving entirely in that direction altogether, even for signage. Yeah, it's a pain in the butt to constantly order new vinyl. It's also more expensive for the customer, but it offers peace of mind, and with a wider range of colors and unlimited applications, it offers much better options.
If we have learned one valuable lesson in our first year in business, it's to stand firm on your price and don't cut corners, even if the customer insists on something more economical.
If we have learned one valuable lesson in our first year in business, it's to stand firm on your price and don't cut corners, even if the customer insists on something more economical.