The Liquor Control Board of Ontario has a new 500,00.00 logo

[ddarlak]

I stopped going to canada a long time ago. buying beer there is silly...

not to mention gas, milk, just about anything....how the hell do you afford it???

 

[JR's]

The LCBO did spend "just under $500, 000" on research and design of the new logo and development of a new slogan: "Let's get together" to replace "Discover the World". - See more at: http://www.newstalk1010.com/news/20...ling-out-new-logo-slogan#sthash.Q0bjIW7r.dpuf

 

[CanuckSigns]

I stopped going to canada a long time ago. buying beer there is silly...

not to mention gas, milk, just about anything....how the hell do you afford it???

Our wages are higher

 

[genericname]

Our wages are higher

Speak for yourself.

 

[player]

They got a lot more than a stylin' new logo. They also got a catchy new slogan:

"The LCBO did spend "just under $500, 000" on research and design of the new logo and development of a new slogan: "Let's get together" to replace "Discover the World"."

 

[HulkSmash]

Our wages are higher

Everytime my wife watches those house hunters show in Canada, they have these run down piece of Sh** homes for 600k...i just can't help but to feel bad for you guys up there.

 

[John Butto]

comeonpeoplenow "lets get together"

[video=youtube;Eif5tF-j_Vc]http://www.youtube.com/watch?v=Eif5tF-j_Vc[/video]

Now that is retro....going down like the Edmund Fitzgerald.

 

[JgS]

Seems right. That's about what I would charge.

 

[signed off]

Question is, did anyone receive a a call to tender, I know I didn't. I Can't draw a straight line but I can type 4 letters in a row and really, I would have done it for $450,000.00

 

[jtinker]

Are we sure it wasnt a service contract where they do all of their work over a course of time. I could understand that and just write that logo off as being comfortable and lazy.

 

[Marco]

Someone please say they "just busting bals". Is this a joke?
Any professional designers invited? And what currency is that? Pesos?

 

[genericname]

Looks like Leo Burnett did it. Articles I've read make no mention of ongoing development being included in the price, only that they were brought on board to make sure the new brand matches the direction of their slogan. Guh.

Look at that client list... Bell, TD, P&G. I've no problem with government contracts costing more than average, but that much? That's just robbery. They're paying some principal's yearly wage by typing out four letters and modifying the curves a bit.