Opinion Thinking about Design

[June666]

"Thinking about Design." This is a book about the basic principles of advertising design. The author uses very concise language with lively and interesting illustrations to try to explain to everyone why those excellent design works are excellent.
The author of "Thinking about Design" is Paul Rand (1914-1996), known as the "Picasso of Graphic Design", and is recognized as one of the most influential designers in the printing age.
The book "Thinking about Design" focuses on three core points:
First, "beauty and practicality" is the first principle of design.
Second, what is the mission of the designer?
Third, what are the controllable elements in the design?
Paul Rand's language is particularly concise and even a little rigid, but combined with the design cases he provided, you can still see his extremely serious attitude and dedication to design.

If you are interested in the book ,you can read the book

 

[White Haus]

If you are interested in the book ,you can read the book

Thanks for that.

 

[Stacey K]

It should be "Thoughts on Design"...most recent edition 2014 (4th). Correct? Sounds like an excellent Christmas gift to ask for!

 

[Signarama Everett]

"Thinking about Design." This is a book about the basic principles of advertising design. The author uses very concise language with lively and interesting illustrations to try to explain to everyone why those excellent design works are excellent.
The author of "Thinking about Design" is Paul Rand (1914-1996), known as the "Picasso of Graphic Design", and is recognized as one of the most influential designers in the printing age.
The book "Thinking about Design" focuses on three core points:
First, "beauty and practicality" is the first principle of design.
Second, what is the mission of the designer?
Third, what are the controllable elements in the design?
Paul Rand's language is particularly concise and even a little rigid, but combined with the design cases he provided, you can still see his extremely serious attitude and dedication to design.

If you are interested in the book ,you can read the book

Thank you for this tip! Looks like the title may be, according to Amazon (ordering now)
Paul Rand's Thoughts on Design

 

[Boudica]

It should be "Thoughts on Design"...most recent edition 2014 (4th). Correct? Sounds like an excellent Christmas to ask for!

Not enough red on the cover.

 

[Jay Grooms]

In my amazon cart now.

Thanks!

 

[Boudica]

I'm currently reading "Mastering Layout: On the Art of Eye Appeal" by Mike Stevens. Someone on here recommended it - it's an excellent read. I wish I had the printed version though. I'm reading the digital version, and it's hard to jump around and look at the glossary and the images. A real book would be easier.

 

[Bobby H]

It's important not to confuse Paul Rand with Rand Paul.

There's a decent web site for Paul Rand that shows off some of his most important work as well as different books about him and his design process. Saul Bass is another design titan from the same era. He not only designed many well known corporate logos, but also designed opening title sequences to quite a few classic movies. There's a couple good books about his work.

 

[Johnny Best]

Wonder what books Paul Rand and Saul Bass read to help them with designing?