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Thoughts On This Logo Concept?

HaroldDesign

HaroldDesign

New Member
Customer wants something other than what has come to be quite common for small breweries (crazy fonts, dogs and Irish pub look), yet relevant. I came up with several styles, and this one is a clean version of the sketches he kept leaning towards. Just wanted to get the beat-down before showing him...
:thankyou:
 

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Billct2

Billct2

Active Member
I don't like the name to begin with so...
but what is that weird symbol instead of a dot over the i?
My first impression is it's an office furniture company.
There's a reason for the small brewery label "look", people know what it is.
Maybe look at some of the California wineries for an alternate style, they have a lot of crisp modern labels.
 
HaroldDesign

HaroldDesign

New Member
Thanks. It really is "concept" right now. Definitely not a labor of love or anything like that. Just needed some eyes other than mine or the customer's. After posting I realized I don't really like it at all! Really didn't even need to start this thread after looking at it again...
 
ucmj22

ucmj22

New Member
I'd keep working. the X seems emphasized with no purpose, and the tap is hard to pick out.
 
Marlene

Marlene

New Member
There's a reason for the small brewery label "look", people know what it is.
Click to expand...

agree totally. there is nothing wrong with doing something different but you need to have a big advertising budget to go along with it to put the image into the public's eye so it understands. If you posted the name without the word bewing co. under it and asked us to guess what kind of business this was, I doubt that anyone would have said bewery which isn't good. not sure why the big "X". I do get the tap on the letter "i" but it really doesn't work as to make it work the "i" would have to have the weight of a keg and not be a thin little "i".
 
ucmj22

ucmj22

New Member
it doesnt need to have crazy fonts, but I think it still needs to embody the industry. here is one I worked up a while ago.
 

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ucmj22

ucmj22

New Member
Or this?
 

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Marlene

Marlene

New Member
THIS IDEA IS DEAD. It seems I already knew it, but needed confirmation for some reason
Click to expand...

the one thing you can count on around here is we will be honest which really helps I think.
 
ucmj22

ucmj22

New Member
HaroldDesign said:
That's cool. I have a sketch something like that, but it's a brewing tank not a bottle cap. May I ask how you knew it to be Waukesha?!
Click to expand...

LOL, I had no idea. just saw you were from Wisconsin, and the first city that came to mind was Waukesha.
 
HulkSmash

HulkSmash

New Member
the tap on the i just looks like a mistake. and the x looks much to emphasis... because of the line break.
 
SignManiac

SignManiac

New Member
That's funny, I didn't read any posts that were mean or rude in any way. Did I miss something? I thought all opinions were quite accurate.
 
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