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Thoughts On This Logo Concept?

Discussion in 'Logo Design' started by HaroldDesign, Aug 9, 2012.

  1. HaroldDesign

    HaroldDesign Very Active Member

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    Customer wants something other than what has come to be quite common for small breweries (crazy fonts, dogs and Irish pub look), yet relevant. I came up with several styles, and this one is a clean version of the sketches he kept leaning towards. Just wanted to get the beat-down before showing him...
    :thankyou:
     

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  2. Billct2

    Billct2 Major Contributor

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    I don't like the name to begin with so...
    but what is that weird symbol instead of a dot over the i?
    My first impression is it's an office furniture company.
    There's a reason for the small brewery label "look", people know what it is.
    Maybe look at some of the California wineries for an alternate style, they have a lot of crisp modern labels.
     
  3. HaroldDesign

    HaroldDesign Very Active Member

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    Thanks. It really is "concept" right now. Definitely not a labor of love or anything like that. Just needed some eyes other than mine or the customer's. After posting I realized I don't really like it at all! Really didn't even need to start this thread after looking at it again...
     
  4. ucmj22

    ucmj22 Very Active Member

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    I'd keep working. the X seems emphasized with no purpose, and the tap is hard to pick out.
     
  5. Marlene

    Marlene Major Contributor

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    agree totally. there is nothing wrong with doing something different but you need to have a big advertising budget to go along with it to put the image into the public's eye so it understands. If you posted the name without the word bewing co. under it and asked us to guess what kind of business this was, I doubt that anyone would have said bewery which isn't good. not sure why the big "X". I do get the tap on the letter "i" but it really doesn't work as to make it work the "i" would have to have the weight of a keg and not be a thin little "i".
     
  6. Gino

    Gino Major Contributor

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    It has nothing going for it, let alone for a brewing company.
     
  7. ucmj22

    ucmj22 Very Active Member

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    it doesnt need to have crazy fonts, but I think it still needs to embody the industry. here is one I worked up a while ago.
     

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  8. ucmj22

    ucmj22 Very Active Member

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    Or this?
     

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  9. HaroldDesign

    HaroldDesign Very Active Member

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    THIS IDEA IS DEAD. It seems I already knew it, but needed confirmation for some reason.
     
  10. Marlene

    Marlene Major Contributor

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    the one thing you can count on around here is we will be honest which really helps I think.
     
  11. HaroldDesign

    HaroldDesign Very Active Member

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    That's cool. I have a sketch something like that, but it's a brewing tank not a bottle cap. May I ask how you knew it to be Waukesha?!
     
  12. ucmj22

    ucmj22 Very Active Member

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    LOL, I had no idea. just saw you were from Wisconsin, and the first city that came to mind was Waukesha.
     
  13. Coloradosigns

    Coloradosigns Major Contributor

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    the tap on the i just looks like a mistake. and the x looks much to emphasis... because of the line break.
     
  14. HaroldDesign

    HaroldDesign Very Active Member

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    Wow that's funny! He's currently building in the place in downtown Waukesha!
     
  15. SD&F

    SD&F Very Active Member

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    Great minds, think alike..
     
  16. DrCAS

    DrCAS Member

    There is a world of difference between honest opinions and just being a jerk.
     
  17. Rick

    Rick Certified Enneadecagon Designer

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  18. signmastercape

    signmastercape New Member

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    Agreed! There seem to be a few of those on this forum...
     
  19. signmastercape

    signmastercape New Member

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    Great site! Thanks!
     
  20. SignManiac

    SignManiac Major Contributor

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    That's funny, I didn't read any posts that were mean or rude in any way. Did I miss something? I thought all opinions were quite accurate.
     
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