Updated Logo for a Customer

[nikdoobs]

Top is old. Bottom is new. They told us to replace the eagle head with the usps eagle head. Since copyright infringement isn't really our thing, this is what I came up with. Constructive criticism is appreciated.

 

[thinksigns]

I think you've lost the "H" with the eagle's head. Without it, those red lines serve no purpose.

 

[Biker Scout]

It almost seems like the head needs to be above the word (title)

 

[shoresigns]

I like the original better, aside from the eagle's creepy smirk which is bothering me.

 

[Dan Antonelli]

Make the angles of the italics in main and subcopy consistent.

 

[Marlene]

the "H" in the old one was better as it reads as an "H". the new one looks like the eagle is peeking out from behind two beams. both eagles aren't very good. the new one looks way too much like the post office.

 

[QuickSilver2605]

The eagle head reminds me too much of the USPS logo

 

[Jillbeans]

The eagle head in both, but particularly the new one, look like they need Viagra.
Make the head pointing upward.
:Big Laugh
The original "H" thingy looks better.
Love....Jill

 

[Biker Scout]

Yeah... waaaay too similar.

 

[player]

What they said, plus I like the wind marks in the old letters better than the level slice in the new one.

I think the old logo has some good elements, but needs just a little tweak. To me you changed it a little too much.

 

[Stanton]

Top is old. Bottom is new. They told us to replace the eagle head with the usps eagle head. Since copyright infringement isn't really our thing, this is what I came up with. Constructive criticism is appreciated.

View attachment 98288

First one looks like a high school art student earned a C+ on a mid-term.

Correct the italic on the second one.

I like the new "H".


Good stuff.

-Glenn

 

[nikdoobs]

Thanks for the feedback. I've made a few tweeks based off of your comments. The customer would like the eagle to look similar to the USPS logo.

 

[Stanton]

Thanks for the feedback. I've made a few tweeks based off of your comments. The customer would like the eagle to look similar to the USPS logo.

View attachment 98295

I would lighten the blue. Add yellow. Looks muddy...
Add crispness.

Otherwise good.

LIKE.

 

[Jillbeans]

Hadco needs to be up higher and closer to the "H" icon.
I repeat what I said about the angle of the eagle.
Not in love with the subcopy font, the slant looks too forced to me.

 

[TammieH]

He was told to make one change, just saying.

sometimes I don't think people read and comprehend, myself included.

 

[player]

First one looks like a high school art student earned a C+ on a mid-term.

Correct the italic on the second one.

I like the new "H".


Good stuff.

-Glenn

I disagree.

 

[Stanton]

I disagree.

Awesome, I'm only correct 40% of the time.


Let's discuss.

There is some good design going on there.
Just not good enough. Yet.