What about temperature it is applied?
Most 3M bulletins (such as Bulletin 5.1) specify 60-100 degrees F for application temperature (though I think Orocal says 46+ degrees for 651).
So temperature can be an issue. High humidity can create an adhesion problem, too, as mentioned in Bulletin 5.1.
Also,
the older the banner material is, the more of a problem plasticizer will be.
Plasticizer migration is why many vinyls for cut graphics, including Orocal 651, have a rated "2-year shelf life." Over time, as the plasticizer migrates out the adhesive side, the adhesive is compromised. The adhesive doesn't "dry out," as some think. It just becomes contaminated by the plasticizer. A hot warehouse can accelerate this migration. Also, cheaper vinyls have cheaper plasticizers. That's one of the ways they make a vinyl cheaper. So migration may be more of a problem on cheaper vinyls.
In like manner, with vinyl banner material, plasticizer migrates to both front and back of vinyl and can prevent adhesion. Bulletin 5.1 lists recommended solvents for substrate cleaning. The most aggressive in the list are xylol (a lacquer thinner) and "lacquer thinner," (from a hardware store or paint store, "lacquer thinner" will be a solvent mix which varies in strength by brand, depending on what is in the mix). A simple alcohol wipe may not be aggressive enough.
Bad batch of denatured alcohol? Possible, I suppose, but not likely, in my opinion.
Denatured alcohol is simply ethanol that has been intentionally contaminated by a small amount of a poisonous additive (often methanol), "denaturing" it. Various other contaminants are used to denature ethanol also, even gasoline. So I suppose a particular brand or batch could be a problem.
I think it is noteworthy that 3M recommends isopropanol, rather than ethanol or "denatured," as the alcohol of choice for cleaning. Specifically, two parts isopropanol, one part water.
More likely, though, an adhesion problem is caused by plasticizer on the surface, or the vinyl is not dry enough, or adhesive on the cut vinyl that is contaminated by plasticizer.
I wouldn't rule out the comment from kccollinsdesign about 651 calendered vinyl, either. Follow your same procedures on the same banner material and test with a cast vinyl, including hanging it in the sun.
Brad in Kansas City
3M Bulletin 5.1.
http://multimedia.mmm.com/mws/mediawebserver.dyn?6666660Zjcf6lVs6EVs666TtMCOrrrrQ-