Suggestions Was just wondering what others might be doing..........................

FWIW - seems a little high to me. We'd be around $150-$175/set (frame/rider/sign panel) based on a QTY of 10 and depending on the client.

(Also, not sure what you sell your frames for, we only get 50% markup on them as they are basically a commodity item that can be ordered anywhere.)

 

agreed, that price is more than we can get.
if you can great, if that is the going rate for your area all the better for you

we just did 30 of this exact combo (size and material) with full coverage and was 127.83 EA

 

Yes. This is where we'd be as well.

You didn't mention if you're flat bed printing or what vinyl you'll be using.

 

Same here.

 

$150-$170 each for flatbed print
$195 each for 3m 40c with laminate

 

Must be our area, Gino, because I'd be in your price range for the signs. I'd actually be around $270 for just one, but would do the same of offering a discount at the quantity. But I would also be doing vinyl prints and applying since we don't have a flat bed. I'd be in high 100s if it's just one color vinyl lettering.

 

In our town I'd never get any work if I charged prices like that on a real estate sign. We double our cost on the frame, making it $36. For a two sided ACP 24x36 we get $115. $30 for the riders. And even at that I lose the job most of the time because we have two competitors that base their pricing on beating online wholesale prices.

 

I'm at $165 for 10... would add $15 or so for the riders. I just have s365 print em so all I have to do is assemble the finished ACM to the frame with those clips and my trusty mallet.

 

If the guy would have come to me I would have changed $1348.00 for the whole order. Everything would be out-sourced. My cost would be $719 including use tax plus 2x hours my time. Any design charges extra. Chances are, however, they would go to Dee-Signs and get them for even less, especially if they were affiliated with a national Realtor® chain.

The local shops around here who print in-house would charge about $175.00 per set and grumbled about it. Some of the smaller shops would need to charge $220.00 plus per set. It's expensive to keep those printers running!

 

Note: I am not assembling them at that price.

 

I'm about $475 for a DS 4x8 on 3mm ACM. Design charges extra. I am fortunate in that I have a local guy who will print (UV flatbed) on my substrate for $2 sq. ft. I ship the substrate to him (no charge for local delivery from my substate vendor), and have my client pick up from him so I don't have to go get it. I will deliver it for $45.00 (my installer, who I share a shop with, charges me $25.00 for a local delivery).

I make more money doing design work. A simple layout will cost a minimum $75.00. It can go up from there. I separate what I call "commodity" work from creative work. If this is a new customer, it usually leads to more work and a profitable relationship for everybody!

 

you send your customers to another shop to pickup??

 

who said anything about "lowballing"........

you asked if the amount you listed was too much and MOST (not all) of the replies are what others can get, NOT what YOU should charge.
If you like the price you stated, they pay that price and continue to be repeat customers in the future. then what is the discussion?

In fact, I stated

 

realestate blows. I wouldn't be cheaper then what you're quoting.

 

High for my area. I've got soccer Moms with crickets doing all the bottom feeder work around me and that's ok. Keeps me from having RE agents in my office whining about spending 50 bucks to sell a 400k house.

 

If your question was about the quantity discount, for 10 pieces of the frame, I get a discount of 10%, and that's also what I discount for 10 identical signs.

Like I said, the price I gave you was what the market here will bear. It's far too low. But the competition is too low for the type of sign you described. I don't end up selling many of them because even the absurdly low price I gave is too high in comparison.

I don't get $1000 for a 4x8 two sided either. $400 for a one-sided, $600 two-sided.