A local wireless company has been given the opportunity to change the service that they provide to a different carrier, but said carrier requires a name change for the business. They contacted me (I was their main contact for graphics related shwag before) to try and help them come up with a new name for the business, and logo design would follow. I shot about 10 or 15 names that I thought would be fitting for a high-tech field such as wireless company, only to later be told they had come up with a name that they (she) really liked: Perfect Fit Wireless. Okay, I'm not a fan of the name, but we commenced logo layout. With virtually no direction from the client, we came up with the first design attached here. She HATED it. She wanted to have more circles and bubbles and girly stuff. So, halfway jokingly with my wife, I put the second one together. When all was done, my wife looked at the screen and said, "That's it. She's gonna love that." Oof. What can you do? I will be taking the money and running on this one, that's for sure. It bugs me when a client with the opportunity for a new identity stuffs a design with the elements that makes them happy on a personal level. We've read here many times in critique threads when the poster is disgruntled with the advice; that advice being, it's not what you want, it's what you need to convey.