is the a logo or a sign?
it looks a bit elongated to me, unless it's done to fit a particular size.
a couple of thoughts... the two tone in Richardson's is too harsh a divide. i think a soft gradient would look nicer. and maybe make the blend follow the same arch as the graphic below. although it won't be as obvious once it's a soft gradient.
the font choice is okay, but i'd keep that stylized font just for the name... it's too much on all three lines and difficult to read in the smaller size.