Powdercoating the sign makes it very hard for anything to stick to it - We use 5-6 different types of Screenprint inks, and only enamel and Epoxy will stick to the surface... I cant imagine trying to put a can of krayon on it and hoping it'd stick and not flake off in a day or two.
Throw into the mix that there are different types of powder coating - 2 of them are popular... I forget the names / types off the top of my head. Theres 5-6 powder coating shops around here, about a 50/50 split on which type they use - We cant get powder coating done from 3 of the shops because of the type of coating they use - nothing will bond to it. Well... if you enamel it, then bake it in the oven for 20 minutes it will become scratch proof and bond ok... But we don't have an oven big enough to do the large signs we print, so its not an option for us.
I'd do what everyone above is echoing - talk them out of it. If you must do it... do not provide a warranty, and do a sample patch on the back side first, let it dry for 2 days and then see if you can scratch it with your fingernail.