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What font to use ?

Discussion in 'Designs & Layouts' started by SIGNTIME, Aug 20, 2012.

  1. SIGNTIME

    SIGNTIME Active Member

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    We have a customer who owns a jewlery store and he wants to change is sign again... This will be the third time and I would like some input on which font to chose. We asked if he wanted a logo designed and he said, "no just white script on black backround is what I want." So we showed him a few we picked out and he chose and liked it then a month later he wanted it less "scripty" so he decided on this one. Now he wants it to be "more eligant and a little bolder". Maybe we haven't been giving him the best choices or maybe we will just be making him new signs every couple of months forever?
     

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  2. Gino

    Gino Major Contributor

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    Try looking into your decorative font collection area.

    Jewelers usually want understated elegance. The one pictured looks like it belongs at a luncheonette, not a jeweler.

    True scripts are not easily read at a glace and that's probably his complaint and doesn't even realize it. Also, the white on black is hard when using frilly or thin scripts on a black background.

    Although you're not designing a logo, I would think asking him for a design fee would be in your next conversation with him. He's not gonna wanna pay for a sign to see if he likes it everytime. So, get it over with and ask him for a retainer for this feqat of magic, he wants.
     
  3. Border

    Border Very Active Member

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    Snapper Script, perhaps?

    Yea, I know I forgot the y in DeVuyst...
     

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  4. SIGNTIME

    SIGNTIME Active Member

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    yea that was pretty much the only one i came up with haha and gino you are right, we did add 10 mins labor for the previous ones which is how long it took to put together a short list of fonts
     
  5. buckssigns

    buckssigns Member

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    I think Sloop Script takes some beating when looking for the class and elegance one might expect from a Jewellers.

    Used here with Socrates.
     

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  6. SignManiac

    SignManiac Major Contributor

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    Have to agree on Sloop for a choice. That's my go to elegant choice.
     
  7. Pat Whatley

    Pat Whatley Major Contributor

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    Get away from the "sign painter" scripts and look more toward "calligrapher" scripts. Sloop is an excellent choice.
     
  8. #1 SignPro

    #1 SignPro Member

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    Something like this?
     

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  9. Ian Stewart-Koster

    Ian Stewart-Koster Active Member

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    I prefer Bucksigns' design...
    Your last one doesn't really say 'class' to me, sorry!
    (Pat's comment re calligraphic scripts Vs signpainter scripts is totally right.)
     
  10. thinksigns

    thinksigns SnowFlake

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    Trajan and Snell
     

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  11. JR's

    JR's Very Active Member

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    swansea Ma 02777
     
  12. SIGNTIME

    SIGNTIME Active Member

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    Thanks for the solid suggestions, I'm gonna buy a few fonts it looks like. One of my biggest problems is that I am shy on the number of good fonts that I have. I need to find a good place to get a hold of a few good font packs.
     
  13. Marlene

    Marlene Major Contributor

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    me too. it looks elegant and not over done as some of the bolder scripts seem to make it look. love the simple inner border too
     
  14. Jillbeans

    Jillbeans Major Contributor

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    Buck's says elegance...your original says cubic zirconia on a ring that will turn your finger green.
    (no offense to Steve C, I love that font but not for a jewelry store)
    Love....Jill
     
  15. Suz

    Suz Very Active Member

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    In my opinion, the "socrates" font is difficult to read from a distance. It looks elegant though. Perhaps it is just the word Jewelry that looks odd with that lettering. Not sure, but it does not float my boat.

    I do however, like the sloop font choice for the last name. The last name you can't change (haha), but it is a tough one to look at too!

     
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