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is it a local business. does it say anything about the customer. i tend to believe that most advanced marketing says more about the customer than the trademan. if this business does residential, show a clean graphic of a home with a cord/plug going to it. if it's for commercial show modern clean buildings with a light bulb silhouette. simply saying "the guy driving this van is an electrician" does not compel clients. it repulses them. they think "well here comes a bill for $300 when this guy swings by for an hour". the van should remind the client of something beyond the trade.
Why is the lighbulb flying? You afraid to go into the wheel wells, and body lines?
Also dark red around black, doesn't usually work well for contrast.
Not a big fan of the cables coming out of the stretched website.
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