Neato...I like your simplified text in post #16, especially the two shades of blue (blue always makes me think clean). I think icons are great too so in your 1st post I liked the middle one but maybe drop the circle around it. rjpjr's idea is great with the sparkle but you would have to make it work on a white bkgd as well, maybe you could put the "CI" icon around sparkle.