After 15 years I have gotten used to customers who want to haggle, I still hate it, but I have learned to expect it. It's not just the sign business, it's everywhere Offset Printing, Screen Printing, Promotional Products, just about any other business you can think of. Last year I quoted a price to one of my best customers, he told me he could get the same sign at half the price. My reply was, you should get it from them, I don't work for nothing. He bought from me.
What really burns me about this business is, the guys that think they own this industry. Even tho you spend thousands of dollars to buy equipment, hire employees, buy supplies and lease a store front, they still think you shouldn't be in business. They think you are taking their customers and dollars. The truth is, if they would learn to advance with technology they wouldn't have anything to worry about.
I once had a guy that worked for me, he had a degree in graphic arts. The guy couldn't even turn on a computer much less design something. It burned him up that I owned the shop he worked for, because I didn't have a college degree. It didn't matter to him that I started working at 14 when my dad died and that I earned my way with my sweat and taught myself what I needed to know to do every job in my shop myself. Every single piece of equipment I own I paid cash for, NOTHING in my shop is financed. It was all paid for with my sweat. So when you guys think you own this industry, I don't think so, my little piece of it was paid for with MY sweat.