Look at Haloutte. I've used Genie, Nifty and Haloutte and there is no comparison. Haloutte has electric controls so it can be used one-handed (freeing you up to hold onto your sign) and it's easier because you're just pushing buttons instead of having to pull a lever. I have the battery powered one and I've run it multiple days all day and it still has charge. It also has a jib whereas the others do not. You can also add a basket rotator which is mandatory doing sign installs. I got the small one (35') and it's incredibly compact how it folds up that it fits in my storage unit.
I've rented the Nifty 50's and 34's for years... before that I used the Genies. No comparison. Plus, not having to run a motor is a huge plus in my book. I hate hearing and smelling a lawn mower engine run all day when I'm working... trying to shout at people on the ground. And even though the other brands had battery backup... they don't have a damn battery meter! How stupid is that? Haloutte has a power gauge.
Bucket truck is more beneficial if you're doing service calls because of the lack of having to tow something... but if you mainly do installs then it doesn't matter because you end up having to tow a trailer anyway. If I do installs and need to haul a large sign bigger than my 4x8 bed, I put it on the roof rack. If it's too big for that then it's usually a multi-person job and I have a helper tow it separately. Right now small bucket trucks are starting at $120-130k... new lift is $30k and a service body pickup is $45-$50k... so there is a $40-$50k savings. Plus the truck is separated from the lift so if something goes wrong with either one, you're only down that one piece of equipment. If you're onsite and need to leave, you can detach the lift and an employee can keep working and you run errand in the truck. There are pros and cons.
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