Anything to do with graphic design/sign design/printing/cutting, banners, wraps, dimensionals etc.. All of it!
WELLLLLLLLLLL..........that definition sure isnt what the business is today, i can say this as AN OLD TIMER, WHEN it was real money maker, iam talkin 60-90% PROFIT ON EVEY JOB!!!!!!!! now thats making money. didnt need a printer, shop, computer, business plan, how to figure cost of materials,
i been HAND PAINTING since i was in my teens, when the big thing was putting a name on your really kool car front fenders, like 40's to 60's cars had. you was really kool if you could reproduce "THE RAT FINK" on some bodies trunk lid or do one of ED ROTHS wild child, hot rod cartoons. reproduce a FRANK FRAZETTA painting, also know for MOLLY HACHETT music album covers on the sides of a big van. ANDDDDDD YOU MADE SCHIT LOAD of money. like i said 60-90% PROFIT!!!! all we had was a few $20 brushes, 10-12 cans of REAL ONE SHOT, some where really good with an AIR BRUSH, and they got the BIG BUCKS))))) in those day to airbrush a frazetta on 2 sides of a van could get you anywhere from $750- $2000, depending on how far you went with it. most job required a clear coat, and that was not included in the art work price. we would go to the body shop, help the owner of the shop mask off the van, and turn it into a party. now $750-$2000 was 1970-1979 MONEY......cost of materials outa that maybe $100)))) DENNY'S had a $2.99 breakfast)))) gallon of gas was .55. average yearly income was $11-15000.00!!!!! could buy a new house for $30k!!! new car in 1970 was $4000.00 in 79 it was almost $8000.00. so to do 1 job and make that kinda money while most people with jobs, was only making $11k...........was awesome.
i became a full time sign painter in 1986. just wish i woulda done it sooner. bout that time the GERBER 4B was the hot ticket. once the vinyl became a mainstay..........profits started to go into materials & equipment. today the "lowball" printers have destroyed a money making business. i have a "niche" market, and am 67, and i got all the work i want, doing ONLY what i want to!!! so for me to get into this as it is today..........NO WAY JOSE))))))))))) the way i see it, the inmates have takin over the ASYLUM)))))) but i would be still be doing some painting........as i CAN.........