I'd be more concerned about the actual "value" in the idea, VS. the actual cost for such a novelty... a novelty can have value if it turns heads, gets attention, makes people notice, & talk about it...
...but this idea is extremely old, not original, unrelated to your business... and therefore pretty much worthless, while also being rather expensive... AND even if you are somehow not already tired of a worthless unoriginal old idea... YOU WILL BE, long before the wrap requires replacement... and then you either deal with a wrap you don't like... or you are stuck putting in the time to come up with a truly original idea...
...so cut to the chase, put the time in now & come up with something that will be a source of pride, & a statement of your own originality & something you will not easily tire of... while also striving for a unique eye catching marketing success!