to those of you that just don't understand...
well, ya had to be there...
I spoke, in person, to two of the MOST experienced, and most respected WRAP professionals on this site (not sign guys who wrap) ...there is so much more to a decision like this then sitting behind the keyboard & tossing out 30 seconds of uninformed high road philosophy...
...sure, it's easy to always have the high road answer when there is nothing at stake, and the board gets to think we are always crystal clear on the risk/benefit ratio, and we always make the tough choices... and we always choose safe, sound & borderline paranoid principals... but business requires calculated risks at times.. I don't take them without doing the calculations... but I damn sure take them...
I've wrapped over wraps before too, and I've seen my wrap driving around for years already...
Even though I've done it before with absolute success, I did want opinions on this one, & I got them, and at the end of the day, the decision was made from my professional knowledge, based on actual on-site, hands on evaluation of this situation... not because the client wanted it! (although he did)