Anyone who prides themselves as a graphic designer should watch all of Aaron Draplin's videos. They offer some truly inspiring and amazing insight.
I agree, not only that, he will do the $15,000 logo, but he will also trade logo work for a burrito and enjoy it more...
I always wondered what he would have come up with if he had the chance to design that sign.
I'm doing a presentation to a small group of designers on how important it is to pay attention to the details or the architecture, existing images, type and structure, before putting an idea onto the screen.
I have one more slide to make if a new sign had to be made - under 15,000 in 2006 money...
(ooops, need to spell check)