How did you guess?
I tried to get him to change alot of stuff, including the wording (and amount of it). He explained to me that his wife bought the existing biz and there is another one, with the same name, on the same road and last time they did a promotion, they lost biz because people thought it was the *other* one. That's why they want to specify that it's the one beside Subway. I said, "You're kidding, right? Why didn't you guys change the name?" and I got a reply that in no way answered my question but it went on for about 5 min., and explaining why he wants it done the way he wants it done. You got it!