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It looks like ITC Newtext, severely squeezed before being applied to an arc.

A match plate by itself is strong as hell. The problem is wind transferring its load across a large sign cabinet down to that one single focus point on the overall structure. That point turns into a fulcrum. Wind is already a very powerful force. That force becomes much worse if it can bear down...

My workplace has been building large, lighted pylon signs in-house for several decades. It takes having at least one or more people on staff who can do things like compute a section modulus for a pylon sign design. For signs over 30' tall a lot of towns around here require us to have an...

3mm ACM is a not a load bearing material. Hell, even 6mm ACM isn't for that matter. Enough people have picked on the original poster, but the practices of doing things on the cheap is far too common in our industry. Too many people are "phoning it in" and just do not care at all about the...

I don't think subjective design quality matters all that much to the average person. I've seen customers go through multiple design revisions for a street sign quote from us only for them to turn around and get something cheaper and far more crappy looking. The thing that helps us out over the...

Graphic design is hardly a profession anymore. Anyone with a working pulse and willingness to show up for work on a dependable basis can get hired to do this s#1t (especially if they'll work for cheap). 30 years ago I was proud of having a four year degree from a good NYC art school; now I'm...

Subscription services are not always a bad thing. My bigger concern are these private equity companies and their motives. Computer software such as Canva and Affinity Designer or freaking fonts is just a tiny part of the deal. Private equity companies ruin so much of what they touch. They're...

Smells like more hijinks from the private equity crowd. BTW, much of the developmental funding behind Canva came exactly from private equity firms. It's also interesting that Monotype made a licensing deal with Canva. Monotype is owned by a private equity group and seems to be hell-bent on...

I'd be asking for a copy of the original Photoshop PSD file. Adobe Illustrator is really the only application that can generate a truly edit-friendly PDF, but that's only because it can append actual Illustrator AI data to the PDF. Even with the original PSD file it would be a lucky thing if...

Around 10 or more years ago one of our customers, a restaurant owner who bought lighted street signs from us, called us. He wanted a vehicle wrap. Just like the scenario Stacey K described, this guy gave us zero direction. His comment was, "come up with some different designs until I see...

I'm stumped by the typeface used in the attached sample image. At first glance I thought it was Ubuntu. Baloo is somewhat similar. So is Adobe Clean. None are proper matches. Thanks in advance for help.

Funny thing: the "AR" thing in the font name rang a bell. It turned out I had a copy of that font saved in a folder of fonts I had removed from a previous Dell desktop system from over a decade ago. The computer came with a bunch of these junky "AR" fonts pre-installed. I removed those but kept...

Need a bit of help identifying the slab serif face used in the attached image. I thought I'd seen it at either Google Fonts or Adobe Fonts, but nothing is coming up. TIA.

I'm trying to ID some lettering from an existing building sign, but not having any luck doing so scanning the usual free fonts web sites. The attached image is an close-up extraction of some of the lettering. The lettering is pretty ugly (in my opinion) and looks like it has been artificially...

That video has been out for awhile. I like it that the video has Helvetica as the cool person and Arial is envious. Futura is also pretty cool too. I do like the causal mention of Proxima Nova.

The font is ugly as hell, whatever it is.

It looks like a knock-off of Bodega Sans that has been artificially stretched.

Old Creative Suite era versions of Adobe Illustrator have serious limitations compared to the current Creative Cloud version. It has been nearly 12 years since the last CS version (CS6) was released. Quite a few features have been added to Illustrator since then. Much of the corporate world has...

Adobe has lots of tutorials built into Creative Cloud. There is a tutorials button in the Creative Cloud desktop app that points to tutorials for all apps online. You have to be signed into your CC account to access them though. The Illustrator page has a bunch of different tutorials. Many of...

I would not recommend exporting EPS or AI files from Flexi with live fonts intact. Like GaSouthpaw said, you'll probably see at least some (or a lot of) kerning or tracking errors. That might force you to re-build the text objects in Illustrator if the fonts are usable in Illustrator. We have...