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It is not the lingo it is customer wanted you to do 100% of the work with what a sign painter did with customers drawing and words on a napkin before, probably less.
I really like your cartoon was a good laugh and right on.
Welcome to to the new world
Before after pictures are a great way to sell yes indeed.
I 'm no super sign design person either but I do my best.
Showing before's of layout / design. vinyl fails, print fails, material used is a easy one here.
Just work, and you all to enjoy life, I've got a new 2 yr old German Shepherd, a better attitude for 2012, so I can't ask for anything when you have it all.
With profits of this sign ..Please buy Mike Stevens Mastering Layout and your question you will be able to answer alot better, since you already see something is not right.
You got good colors, clip art, shape and you have some great suggestions on this.
By the looks of your website, you do not do wraps, but think you print.
Wraps seem to be the hot product in many areas window film included & seemly impossible curves.
So this is not unusual wrap in many towns.
Your lucky you have a good customer base and few sign shops doing what you do and...
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