19th century Springfield Wagon Co. logo

[Master's Touch]

A friend of mine owns the rights to the original Springfield Wagon Company, and he wanted a letterhead design that was reflective of the company's heritage. This is the one color version I came up with for letterhead and trailer lettering...



Edit: I know I posted it wrong...HELP!

Offsite pic replaced. Please observe our rules on photo posting.

 

[signmeup]

I like it.

 

[Billct2]

Nice

 

[SignosaurusRex]

I like the direction taken however, IMHO, it fails in terms of the lack of recognition given to "The Old Reliable Since 1872" portion of the design. I would think that some greater recognition would be displayed for something of such importance.

 

[Fitch]

Great content..... it's just the weight of the content that bothers me...

Cheers - G

 

[Jillbeans]

I don't care for the "wave" distortion in the header.
While waves were very common back in the day, and I love seeing them, I don't like that large-to-small computery-looking distortion.
There's a bit of a mix of eras in the fonts used, and there are too many display faces.
A simple Egyptian style would have worked wonders for this, also the font Tapeworm would have been more period correct for prioritizing your copy.
I also think the vector art panel is out of place.
What's also lacking is the odd use of a period at the end of a line of text like one used to see in old signs.
More research could have made this a stunning project.
Love....Jill

 

[SignManiac]

With some tweaks and refinement, this could turn into a nice brand label. All good advice above.

 

[Craig Sjoquist]

I like it, it has a nice late 1800 period look, like SignManiac said just finish it up.

 

[bob]

Nice start, Especially with the cloud effect popular in that era. But...

It's way too strung out, try stacking 'Springfield' on top of 'Wagon Company'.

The eye does not flow easily over the whole thing. It's just four separate and visually unrelated objects: the name, 'old reliable...', 'manufacturer's of...', 'and 'road and farm...'. All sitting there waiting to be discovered.

 

[Master's Touch]

Thanks for the advice and comments...especially Jill's I wish I had posted the original letterhead that I was somewhat bound to. The layout is strung out and disconnected there, and I was sorta forced to follow that. That all said, I agree with most points. I just had a hoot playing with the period thing since it's not usually my forte'.