I once ordered (and paid exactly for) a 48" x 10YD roll of a 3M 180c color. Box was labeled for what I ordered, like above is. Inside was 50 yards of the correct color.
Luckily the client turned into one of our best and I only ordered 50 yards since then.
Considering all the blemishes and splices we've dealt with over the years, I decided not to send it back...