onesource: I agree it's a bit crowded (especially the top left because the "Best Value" was added at the last minute), but the customer wanted all of this info and it had to be this big to be legible from the end of the line... so it got crowded.
Funny you guys would think the price is cheap, I agree but... I put that pic on my facebook and everybody commented that it was ridiculously high. Unfortunately, that's what those of us who are in business seem to have to deal with around here these days.
The substrate is AlumaCorr. It was installed to existing framework.