A lesson in logo design...

[thesignexpert]

This is NOT my design but I did think it was a brilliant example of the art. So simple, so clean and works in multiple layers. Can you spot all the ways this is being clever? I saw three. This is for "Jacob's Creek" a winery in Australia.

 

[Marlene]

I like it too as it is simple and clean. I only see the creek but then, I am having a hell of a migraine today

 

[Gino]

Can be re-produced in virtually any medium/media
Language is no concern
Picture is instantly recognized
To a degree, it is unique
Nothing distracting is involved
Most of all, it's appropriate

 

[Rick]

Very clever and clean...

 

[Billct2]

nice

 

[neato]

I'll point out what might be obvious to some, and not so much to most.

Creek
Leaves
Wineglass

Very cool logo.

 

[Suz]

Very clever and clean...

In addition to what others mentioned, the "road" could also be wine pouring into the glass.
Like it!

 

[neato]

Pat beat me to it

 

[Billct2]

Wow, 4 clever elements

 

[thesignexpert]

In addition to what others mentioned, the "road" could also be wine pouring into the glass.
Like it!

Nice! Didn't see that one.

 

[nikdoobs]

Meh... needs more drop shadows, embossments, & gradients IMO.

 

[Craig Sjoquist]

Yes excellent icon & branding & saw the creek, fruit leaves & wine glass, wow how could ya ask for better.

 

[Ponto]

Meh... needs more drop shadows, embossments, & gradients IMO.

.........LMAO......just waiting for someone to chime in about adding some beveled effects ----- what a way to destroy perfection ------JP

 

[fozzie]

Creek could also be a corkscrew...

 

[Jwalk]

I didn't see the wine glass but I saw the other two. True beauty is in the simplicity its not easy, hell while Im at it its not that easy to do complicated stuff either.

 

[2B]

to add another element,

I see 2 mountain ranges / ridge lines with a creek running between them


very clean, very appropriate, very professional with no limit of usage. Ranging from embroidery to bottle labels to business cards

 

[James Burke]

Stunning!

 

[SeaWriter]

Most likely not a corkscrew as 99% of Aussie wines are screw caps and have been for many years after the worldwide shortage of quality cork any years ago. Besides how many times have you been caught without a corkscrew?

 

[GAC05]

Looks very nice.
With an undefined baseline, if I read it upside down (easy to do on a bottle cap) it looks like the digestive tract of a middle aged fat guy or a headless dragon about to take off (my 9yr old self)........

wayne k
guam usa

 

[Suz]

Wayne, loved that! I communicate best with 9 year olds. I like the simple life.

Looks very nice.
With an undefined baseline, if I read it upside down (easy to do on a bottle cap) it looks like the digestive tract of a middle aged fat guy or a headless dragon about to take off (my 9yr old self)........

wayne k
guam usa

 

[dlndesign]

I'd like to get into that designers head.
This is outstanding.

http://www.cmykthis.com