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Ampersand abuse: I'm callin' the font cops right now

Discussion in 'Fonts and Typography' started by James Burke, Sep 15, 2013.

  1. James Burke

    James Burke Being a grandpa is more fun than working

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    Ampersands are unique unto themselves, and I really like them. Over the years, I've seen wonderful examples of how they can take on a life of their own, and really dress up an image.

    Along with the good, I've also seen bad. But I've never seen such a hideous case as this one. This example graces the cover of our new telephone book, and the poor little guy looks absolutely whipped...like he's holding on for dear life.

    The Neanderthal-like (knuckle dragging) pseudo "descender" looks like the arm of one of those red plastic (barrel of) monkeys. I never knew ampersands had descenders.


    JB
     

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  2. HDvinyl

    HDvinyl Trump 2020

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    halfway house.
    It gives it a buddy feeling.
     
  3. skyhigh

    skyhigh Major Contributor

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    Touchy-Feely little fella.....or just plum tuckered out.

    A second look, it seems like it trying to pull the "B"'s head down. Could explain the oversized descender :rolleyes:
     
  4. d fleming

    d fleming Very Active Member

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    That's funny stuff right there
     
  5. Pixels Are Bad Mmmkay?

    Pixels Are Bad Mmmkay? Very Active Member

    It seems to read "Et" very well. I actually like how it looks like a slanted uppercase t, but I don't like the touchy feely vibe. On it own, I think it's a nice example of a new twist on a classic ampersand. It would be nice to see what the entire title looks like.
     
  6. James Burke

    James Burke Being a grandpa is more fun than working

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    Mitten State
    I don't want to diss the entire telephone book because they're a good company, and the historical photo on the cover is top notch. I only wish they would have done something more elegant to enhance the theme.



    JB
     
  7. Feldspar

    Feldspar New Member

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    Aug 24, 2013
    "So, you come here often?"
     
  8. SignManiac

    SignManiac Major Contributor

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    Mars Florida
    It's use is very comforting and nurturing. I get a sense of connection along with a protective and loving relationship. Very emotive and can see why a guy wouldn't probably use it in that way. From a male perspective it doesn't make logical sense. From the female perspective it makes total sense. The Venus versus Mars psychology.
     
  9. Gino

    Gino Premium Subscriber

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    heavy, sad or horny..... shouldn't the shadow look more like this ?? Instead of taking shadowing away ??


    phone&.jpg
     

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