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agreed.
I'm sorry but the fact that people think you have to have something normal in a straight box spelled the same is really sad, thank GOD the world isn't wearing blinders or we wouldn't have Facebook, google, zoosk, yahoo so on so forth. If we all followed in a line pretty much wouldn't all of our companies be called "sign company" thanks but no thanks I'd rather not live in that boring world.
business 101.....
Google works, it's easy to remember. Thaie tea, is horrible. It's taking something normally heard a lot, and messing with the proper english spelling just a bit, thus, making a name that's hard to remember.