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Businessing is Hard

Stacey K

I like making signs
Been lots of good advice in both this thread and in private, understanding the weak points are helping a ton and I am also talking to other shops where we might be able to help them solve their problems with machines, or engineering (for a nominal fee). I think part of the problem is regional with how much printing business was set up after the weed legalization in OK and things are starting to contract. Social media is definitely a massive weak point for us, but it's damn near vital these days. Talking to a person who wants a ton of prints done who does social media stuff for a living, so been talking a lot to her and getting advice. I feel like I am talking to someone from another planet, but I am way out of touch there.
This is the single best response of the week, maybe the month! You have the mind of a spreadsheet. Enter problems in column one, enter solutions into column two and use the results in column three to execute. Fantastic job!

I have a feeling you will not only be able to solve your problems, but...you will make some unexpected new friends along the way! Look forward to working with you on this forum!
 

Johnny Best

Active Member
Knew a greek man who knew everyone by their name. He was in the restaurant business. Asked him how he remembered names so well and he said it just came naturally to him, but he said it was good for business to know all your customers.
I had a sign business for over 35 years. Before computers and spreadsheets and I was always told that if you worked hard the customers will appear. I had an Inbox and an Outbox, worked for me but not recommeinded dor a lot of peoplef.
 

Smoke_Jaguar

Man who touches printers inappropriately.
I worked in auto parts for a while to force myself to be social, helped a lot. I think most things are skills, albeit some harder to learn than others. But, we had a sales rep that everyone loved, guy came by once a year and seemed to remember everyone and would literally pick up a conversation from the year before. If you were working on a car, he would remember the model, year and what you were doing with it at the time and asked how thing progressed. The guy was an amazing salesman and everyone was astounded at his perfect memory as it seemed almost supernaturally good. Plus, the guy had a great personality and just felt genuine. When he retired, my boss said that before he came in, he would read the notes he wrote down after the previous meeting and get himself up to speed before coming in. He smirked at me when I seemed more impressed and said he didn't like to give away the 'secret to the magic' but that I would appreciate it more than most. If you're a lucky SOB with perfect memory, it just comes naturally. Me, I understood he was even better and smarter, because he came up with a system that worked so well than just lucking out in the memory department.

I fall into the lucky SOB category in some ways, things like mechanisms, machines, parts, controllers and stuff, I can recognize at the slightest glance. I can tell you what does what, why they probably chose it, rough pricing on each part, whether it is name brand or knock off and all sorts of dumb technical stuff nobody would really even know. When I meet the people who design machines, I get looks of horror at times because I 'know all their secrets' and clearly spent far too much time reverse engineering all their hard work. On the other hand, I can retain a person's name for probably 3 seconds, can rarely even tell you someone's hair color, what kind of shoes they were wearing or any other detail about people. I can remember voices and what I talk to people about that, and in my brain, they are filed under a name of 'That was the HP latex guy who smelled funny' or whatever.

If someone asks me why a print costs as much as it does, I will tell them that their $100 job is $1.07 in ink and $2.18 in materials and will take me 5 minutes to process after 23 minutes of print time. They then think 'Oh, I have leverage to ask for half that price, it's only costing them $2.25!' to which I point out that they are now negotiating for what my time is worth. Not a magic bullet, cheap people will always be cheap, but seems to be a bit of a social hack as people are less likely to try and undervalue my time.
 
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