I was running away from the sign face, not the customer. Sell him something else. Sell him vinyl only he installs it, sell him coro, sell him banner to cover the hole himself, doesn't matter let him do it wrong. Only an idiot would put his company name on junk. I'd like to think my business means more to me, and I want to be in business in 10, 20 , or 50 yrs from now. I believe in doing the best job I can and if I can't, I don't do it. Have some honor in our trade, and don't be a money hungry hack, cause you will be know as one with all his friends, acquaintances and customers, when the job fails. Give him all the best advice but if he is too cheap to see how the crap sign will let his customers see his business, than so be it. Sloppy sign sloppy kitchen, heard that one before. Sell him something, but don't build crap. That's my business philosophy. An as a result I have doubled sales in my first two quarters from hard work, fast service, word of mouth advertising and a hack for a competitor. Think on that!