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Changing logo/company name - need your opinion

Discussion in 'General Chit-Chat' started by schramm, Jul 6, 2010.

  1. schramm

    schramm Member

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    Well I have had the name Timeless Reflections for about 2.5 years. In that time I have gotten 100's of calls thinking I was a photographer and a few other companies. I have now decided to change both the company name and my logo. I am going from Timeless Reflections to Schramm Glass & Mirror Designs. The name change will really not effect my business any as most people that I deal with make my checks out to me personally anyway. Now below is what I have come up with. I want it simple and elegant so there is no hard to read fonts and clean simple yet classy. Tell me what you think.

    Rob
     

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  2. SignManiac

    SignManiac Major Contributor

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    I think you could do better than Optima for your font choice. And I'm not sure what significance the cross has but it would concern me personally. I'm very distrustful of anyone who feels the need to advertise Christinization through the use of those crisscrossed lined drawings of a fish. Of course your logo may have no religious affiliation at all.

    Your logo doesn't relate to your line of work to me in any way. Have you tried anything else?
     
  3. schramm

    schramm Member

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    The design has nothing to do with Christianity what so ever, but I see where you are coming from. My wife says stay away from using our last name but instead go by what most people know me by and that is:

    Antique Mirror Glass Company

    I am not married to this design as I just started playing around with idea. I do not make it a practice to change company names unless the business changes. My business has not changed a bit but the calls I get for something not related to me is crazy.

    The below pic was something I came up with a while ago.
     

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  4. Charlie J

    Charlie J Very Active Member

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    meh
     

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  5. SignManiac

    SignManiac Major Contributor

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    Yeah I would definitely scrap that one.
     
  6. schramm

    schramm Member

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    My wife and I both think that it is wise to stick what most people think the company name is:

    Antique Mirror Glass Co.

    Using your idea of a logo should at least reflect (no pun intended) what the business is about, here is what I came up with that I like. What do you think???
     

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  7. Mike Paul

    Mike Paul Major Contributor

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    The thumbnail is a representation of what it will look from a distance... illegible

    I think your going in the right direction but need to work on it a bit.. Your text needs to be larger and mirror smaller. Everything is too dark, lots of contrast issues.
     
  8. signrios

    signrios Active Member

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    no offense i think the cross inside the circle looks similar to the pilkington logo
    i just did some signs for a local windshield company
    i guess it stayed in the back of my head.

    that's just me.
     
  9. schramm

    schramm Member

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    Wow really? I get my glass from them and I don't think I have ever seen there logo. I think I am going to clean up my last design.
     
  10. Red Ball

    Red Ball Very Active Member

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    A thought....

    Design in solid black and white. When you find the right one add the color.
     
  11. Jon Aston

    Jon Aston Very Active Member

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    Schramm / Antique Mirror Glass Company...

    If you don't find at least some inspiration here, I will be surprised.
     
  12. schramm

    schramm Member

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    Feb 19, 2009
    Better?
     

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  13. signcrafters london

    signcrafters london Very Active Member

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    ^ Still can't read it. If you like that design, center the lines of type and put the mirror to the left.
     
  14. schramm

    schramm Member

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    I live in there and own many fonts from the site. I am a huge fan of Mike Jackson, Dave smith and Roderick. The font I am using is united cigar which I purchased from there.
     
  15. schramm

    schramm Member

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    Feb 19, 2009
    I like this much better...
     

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  16. Jillbeans

    Jillbeans Major Contributor

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    I would lose the mirror altogether.
    You don't need it if you have the word "mirror" in your name.
    The last ones have the most potential but are still hard to read.
    Try and find pix of Dave Smith's work, he does a lot of stuff on the link Jon posted.
    Love....Jill
     
  17. Just Another Sign Guy

    Just Another Sign Guy Very Active Member

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    in addition to Jon's post i would recommend you take a look at Golden Era (the legendary heck of a nice guy incredible artist Mike Jackson) http://www.goldenstudios.com/ collections that should be in every glass artists bag of tricks imo

    without a doubt Dave Smith is creating some of the best glass work around (in my not so humble opinion :) Dave had some very nice art at istock and i am pretty sure it is still available www.istockphoto.com/user_view.php?id=734120 for some inspiration
     
  18. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Ok here's my thought's
    Your 1st design was ..very nice ..simple and elegant .. the cross thing ..?? was heavy on left side for balance though ..
    Then you went crazy till you got to post #13 also a bit crazy but likes the name great for searching a website and if people think of you as Antique glass & mirror great also
    I think combine post #1 & post #13 meaning
    use the fancy mirror & Antique even more so maybe swirls & embellishments, plain glass & mirror but layout sorta like post #1 also with good contrast, then you got a start.
     
  19. Jillbeans

    Jillbeans Major Contributor

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    Here's a quick suggestion, just trying out a new font.
    Mine is hard to read too!
     

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  20. Mikeifg

    Mikeifg Active Member

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    simple bw you could add color to.
     

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