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Changing our logo

Discussion in 'Logo Design' started by SpiritMagnets, Jun 8, 2012.

  1. SpiritMagnets

    SpiritMagnets New Member

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    Jul 29, 2010
    We just hired a graphic designer to redo our logo. This is the first design they submitted to us.

    Our current logo was thrown together very quickly when we opened, and now that we've been around awhile, we'd like something more professional.

    We market mainly to schools with booster clubs, etc...that's where "spirit" comes from.

    We're bracing ourselves for impact...have at it......
     

    Attached Files:

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  2. J Hill Designs

    J Hill Designs Major Contributor

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    I too can type words in University Roman. I just dont sell it as a 'logo'
     
  3. TammieH

    TammieH Very Active Member

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    LOL I was thinking the same thing...very creative ;-p
     
  4. signcrafters london

    signcrafters london Very Active Member

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    May 22, 2010
    London KY
    Fire the "graphic designer."
     
  5. Circleville Signs

    Circleville Signs Very Active Member

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    Circleville, OH
    Ummmm.....Yeah. That's not a logo. That's some words. But hey - the good news is that there's no way that you actually PAID very much for that - right?
     
  6. SignProPlus-Chip

    SignProPlus-Chip Premium Subscriber

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    Feb 19, 2012
    Bluffton, SC
    This.

    and definitely THIS.

    People have to learn that owning a cracked copy of Photoshop or Illustrator
    doesn't make you a "Graphic Designer"
     
  7. Jillbeans

    Jillbeans Major Contributor

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    The "designer" probably chose that font because it's University Roman...hence the whole school spirit thing.
    Gets a 1 on a scale of 1-10.
    There's nothing special about this at all.
    Needs more impact...even the Impact font.
    Love....Jill
     
  8. Coloradosigns

    Coloradosigns Major Contributor

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    dear god. Fire that designer.
     
  9. bois323

    bois323 Member

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    Nov 24, 2011
    This+

    We learned this in the first 5 minutes of my graphics course, then where told to forget it....
     
  10. weaselboogie

    weaselboogie Very Active Member

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    There's grace in simplicity and I'm a advocate for it, but this looks like preliminary and shouldn't have even been presented.

    Don't skimp when you're branding for yourself.
     
  11. GRAFIKWORX

    GRAFIKWORX Member

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    Nov 16, 2010
     
  12. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Jun 18, 2004
    Orlando
    ouch

    lets see present logo
     
  13. Billct2

    Billct2 Major Contributor

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    I think there are more than a few designers here who could do better before their morning coffee.
     
  14. Jillbeans

    Jillbeans Major Contributor

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    This was before coffee AND uses Impact.
    (I realized none of my old "collegiate" fonts are on this pc, I used to do signs for a school t-shirt place before they started making signs then went out of business)
     

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  15. Pat Whatley

    Pat Whatley Major Contributor

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    No you didn't. What you got is not horrible, you can tell there was some thought put into it with the way the letters overlap, but it's nothing iconic that you can brand yourself around.

    If you're going to go through the trouble of changing the logo then change it into a tool you can use.
     
  16. visual800

    visual800 Very Active Member

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    Aug 4, 2010
    montgomery, alabama
    another idiot with a design program...uhhh or not. that wording sucks, design is not a term i would lay on that
     
  17. Pat Whatley

    Pat Whatley Major Contributor

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    Just a thought....limited because of the limited font selections on this computer. For some reason it just screamed POM-POM to me.
     

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    Last edited: Jun 9, 2012
  18. visual800

    visual800 Very Active Member

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    you suck why didnt you use brush script?

    Now see Pat just did a design!
     
  19. SignProPlus-Chip

    SignProPlus-Chip Premium Subscriber

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    Feb 19, 2012
    Bluffton, SC
    :thumb:
     
  20. Fatboy

    Fatboy Very Active Member

    Not your best work by far Jill.
     
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