And some can even respond to the actual question asked.
I was responding to another post, not yours.
And no, I don't think the graphic/ad is that clever or interesting as its been done before. Certainly not special enough to warrant a news item, as the OP claims. Is there a link to this news item?
Overall, though, I do think that Apple's advertising is very svelte and attractive and this ad/graphic definitely follows the theme, but, as I said -- the graphic device used (shadowing/reflecting one object with another) is most decidedly not original. And, for me, "clever" must necessarily include some degree of originality.
If there's something positive to say about the graphic, it might be "well-executed", but it is not original, ergo, clever..