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Company truck wrap design - Tear it apart!

Discussion in 'Vehicle Wraps' started by 401Graphics, Aug 24, 2013.

  1. 401Graphics

    401Graphics Very Active Member

    So i've been trying to come up with a design to wrap my suburban.
    Here is what i've come up with so far. Looking for your expert opinions on this.
    If there is something you don't like about it, please follow up with a recommendation on how to fix it.
    Thanks everyone! :U Rock::signs101:

    Attached Files:

  2. Justin

    Justin Member

    Feb 2, 2012
    Southern OH
    Do you really need the Facebook and Twitter logos?
  3. Jester1167

    Jester1167 Premium Subscriber

    I think the back and the back half of the side are too crowded.
  4. visual800

    visual800 Very Active Member

    Aug 4, 2010
    montgomery, alabama
    I really should not comment because all this looks like a POS crayon explosion. This is tacky, distracting and overall not in good taste. I have been disgusted with stuff like this sine they started doing it, but if you like it and it keeps work coming in , go for it.

    now for layout. The splash of color is horrible, lose fb and twit logos, back is crowded and overall it does not let others know your a professional company. I think this whole "Angry ghetto fellers wrap club" has played out myself
  5. HDvinyl

    HDvinyl Trump 2020

    Nov 20, 2008
    halfway house.
    "The Bad Wrap".

  6. John Butto

    John Butto Very Active Member

    Jan 9, 2007
    It does get your attention, and you do not seem to be afraid of color and you laid it out, so you must like it. For the wrap business that you are looking for, it probably will work because people who wrap their vehicles seem to like that look. So you will get five on here to tell you about kerning, five on your layout tweaks, and you already are getting the negative votes, but I like it overall, it is an eye turner.
  7. 401Graphics

    401Graphics Very Active Member

    ok so the background is bad. get rid of the fb and twitter logos.
    The design is crowded, so what should be deleted or moved?
  8. rjssigns

    rjssigns Major Contributor

    Jun 4, 2007
    Home Office
    I don't know what market you cater too. Your wrap may attract the exact client you're looking for while others will look elsewhere. My personal preference is for a clean look. I use Juice Drops for backgrounds, simple fractals or build one in PS or Illustrator.

    Hook (visual presence)
    Copy (what can you do for me?)
    Contact (how do I "get me some")
  9. signcrafters london

    signcrafters london Very Active Member

    May 22, 2010
    London KY
    My comment only concerns the copy. I'd ditch the web address under the phone number. You already have it 20x bigger on the doors. And I've never been a fan of "AND MORE."
  10. 401Graphics

    401Graphics Very Active Member

    Me either, but I also dont want people to think I only do Wraps, apparel, and signs. Assuming they dont see the rear of the truck.
  11. sardocs

    sardocs Active Member

    Jun 17, 2005
    pender harbour bc
    The shadowing is going in two different directions on the hood.
  12. OldPaint

    OldPaint Major Contributor

    this is a perfect example of the old tee shirt i had:
    you need to LEARN LAYOUT AND DESIGN SKILLS...........
  13. bikecomedy

    bikecomedy Member

    Apr 4, 2012
    Would suggest this if this is your first company vehicle with a wrap to make the subject of the wrap your most profitable product or service. Select one of the three you listed, signs, wrap or t-shirts. Would select signs because the other two will follow from the wrap job naturally in conversations. Then would suggest making the background the best design you offer in that genre with the thought in mind that it will be the support for the message and not detract from the message. Definitely agree that you should make the background yourself. People will ask about it and you making it is important to the making you an expert in their minds. Agreeing with rjssigns on hooking the eye. Now pick a font that is unique but very readable from a distance for the product/service you are offering and contact info. Finally add your company name for those who can better remember your name and can't remember the contact info or those who will want to tell others.

    Current design hits
    Bright and catches the eye.

    Current design misses
    Copy Hard to read from a distance
    Subject of wrap is too small
    Too many subjects offered
    Back ground distracts from copy.

    Here's something of a first draft for an example.

    401 TRUCK DESIGN VER 1.jpg

    To critique my own it may not be your market and the back is not done. You might make the background with brushes and other signs making tools embedded covertly in the design. This one upon close inspection has men and forest features in the background. It's very funny but some folks do close up inspections and find the covert stuff and love the surprise. Also it gives them something to say to others about subtleties and quality of your attention to detail.

    Of course this is just an opinion and it is offered with good intention as help. Take what you wish and leave the rest. :)

    Attached Files:

  14. Craig Sjoquist

    Craig Sjoquist Major Contributor

    Jun 18, 2004
    To me just getting rid of background would work for ya

    John B. is also right if going after nich market just working on more contrast would help.

    But for normal professional business needs & what is effective advertising...not a good example, because it is loud
  15. formanek

    formanek Member

    Jun 10, 2010
  16. Jester1167

    Jester1167 Premium Subscriber

    I'm not sure I would get rid of facebook and twitter. Social media is intertwined with SEO and it gives you a chance to secure a larger audience.
  17. bikecomedy

    bikecomedy Member

    Apr 4, 2012
    Great point Jester1167... makes me wonder if there is a value in using these logos for the clients... Do we assume that a business has these things now and do our clients? The logos do not seem to provide the same service as the old Visa, Master Card etc. signs we used to use on the brick and mortar. What is the benefit of placing these on our vehicles? Definitely see the value in using links in email and web pages to and from these for SEO but Google doesn't know if the client has a Facebook or Twitter logo on their car, business card, flier, etc.

    Sorry for being a thread pirate here.
  18. SignManiac

    SignManiac Major Contributor

    Mar 25, 2006
    Mars Florida
    Splash garish is how I perceive it. I like clean, crisp, strong logo with good contrast. Look at any of Dans vans. Very well done without all of the dated effects. If I were to invest the time and money into wrapping my own vehicle, I would take as much time as needed to make sure it was 100% tight and something I could live with for a long while. I'm sure that in time as your design skills improve, you will look back on this and cringe. Not a portfolio piece to be honest.
  19. Locals Find!

    Locals Find! Very Active Member

    Oct 17, 2010
    Fort Myers
    I normally don't weigh in on this stuff but really?? that background needs to go. I am by no means a great designer or even a designer, but that background makes me think you drove your car through a paintball tournament then decided to add lettering to it.

    I also don't like the effect on the logo. It just doesn't look right somehow can't put my finger on it exactly but, just not appealing.
  20. ProWraps

    ProWraps Very Active Member

    Sep 30, 2009
    San Francisco, CA
    horrible. even addy doesnt like it.

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