Resistance is approx 5 ohms, but I could not other specs than that yet. Mike at Zeronine (who handles this stuff), was out the door on vacation, so will email me. But for switches, 5ohms per foot/inch or even mm is still low enough. If the length I need works out to even a few thousand ohms, I can work with that. For LED's however, that would be a problem. $28 per 3 yds.
That Digitel electroluminescent stuff is fascinating, but expensive -- ~$230 per 3 feet, but that includes the conductive layer that it needs.