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Cost of new logo design?

Discussion in 'Logo Design' started by SignProPlus-Chip, Aug 27, 2012.

  1. SignProPlus-Chip

    SignProPlus-Chip Premium Subscriber

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    Feb 19, 2012
    Bluffton, SC
    Just curious as to a ballpark of what some of you charge?

    For example, say an independent contractor, a one man operation...he wants business cards but also wants a logo created.

    Places I used to work (but not design for) cobbled clip art together from the internet and charge $30-60 for the work. Not my cup of tea.

    In my experience I never charged a dime below $250 for a job like this. That was usually a flat rate for a job where I had creative control and just output a logo.

    It goes up from there by the hour if the client gets too involved and starts burning time with revision after revision.

    So what's your take?
     
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  2. TXFB.INS

    TXFB.INS Very Active Member

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    granted I am not the designer,

    but I seem to remember him saying a VERY SIMPLE logo starts at $180 then goes up.
    this includes the release of ownership

    products and product layout are extra
     
  3. olivercado

    olivercado New Member

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    Aug 22, 2012
    Pensacola FL
    B&W for a business card, starts at $100+, $250+ for color...
     
  4. Coloradosigns

    Coloradosigns Major Contributor

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    you charge less for a B&W logo?
     
  5. john1

    john1 Guest

    Honestly, Depends on the customer. Typically $199-$249 though. I sometimes outsource the design and sometimes do it in house depending on what it is. Typical small mom and pop operation.

    I would love to get what some on here are getting but i'm not there yet. I received a quote from a logo designer once for starting at a few grand...Yeah
     
  6. anotherdog

    anotherdog Very Active Member

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    we never charge for the "item", given that a logo is so personal and can go through many revisions. We charge by the hour. Sometimes we hit the ball first swing and the logo can be $150-200, sometimes it can run on and on. It's an incentive for the client to focus early.
     
  7. CanuckSigns

    CanuckSigns Very Active Member

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    Ontario
    We outsource all our logo design to Phillip, we generally charge our customer 3x his rate.
     
  8. Gino

    Gino Major Contributor

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    PA
    We charge for a block/window of time set aside to create a logo or image. We itemize it as a retainer. If we don't use it all up in design time, we allow the remainder to go towards any signs they might need afterwards. If more time is needed we extend it for a second block of time. The more time they use up, the more it costs, but they are buying more than just a emblem or style of letters. It's an all encompassing achievement.

    Years ago, I heard of agencies getting thousands of dollars and even 10's of thousands for doing almost crude work.... and many times copied, so I always felt charging this way was more fair for the customer and you.
     
  9. TheSnowman

    TheSnowman Major Contributor

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    This...but it depends how bad I want the job. I normally don't separate out "logo design", because everyone here seems to think everything should be free, so I just include his design in with whatever the item is I'm quoting, and it's all rolled into "production cost".
     
  10. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    For small business & new, simple fonts & maybe something else simple starts at $150 it goes up fast when they want other then that or if large business. I've only have had 3 willing to pay.

    But again most of my work is just proper layout for sign advertising, logos & graphics supplied these days.
     
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