Cost of new logo design?

[SignProPlus-Chip]

Just curious as to a ballpark of what some of you charge?

For example, say an independent contractor, a one man operation...he wants business cards but also wants a logo created.

Places I used to work (but not design for) cobbled clip art together from the internet and charge $30-60 for the work. Not my cup of tea.

In my experience I never charged a dime below $250 for a job like this. That was usually a flat rate for a job where I had creative control and just output a logo.

It goes up from there by the hour if the client gets too involved and starts burning time with revision after revision.

So what's your take?

 

[TXFB.INS]

granted I am not the designer,

but I seem to remember him saying a VERY SIMPLE logo starts at $180 then goes up.
this includes the release of ownership

products and product layout are extra

 

[olivercado]

B&W for a business card, starts at $100+, $250+ for color...

 

[HulkSmash]

you charge less for a B&W logo?

 

[john1]

Honestly, Depends on the customer. Typically $199-$249 though. I sometimes outsource the design and sometimes do it in house depending on what it is. Typical small mom and pop operation.

I would love to get what some on here are getting but i'm not there yet. I received a quote from a logo designer once for starting at a few grand...Yeah

 

[anotherdog]

we never charge for the "item", given that a logo is so personal and can go through many revisions. We charge by the hour. Sometimes we hit the ball first swing and the logo can be $150-200, sometimes it can run on and on. It's an incentive for the client to focus early.

 

[CanuckSigns]

We outsource all our logo design to Phillip, we generally charge our customer 3x his rate.

 

[Gino]

We charge for a block/window of time set aside to create a logo or image. We itemize it as a retainer. If we don't use it all up in design time, we allow the remainder to go towards any signs they might need afterwards. If more time is needed we extend it for a second block of time. The more time they use up, the more it costs, but they are buying more than just a emblem or style of letters. It's an all encompassing achievement.

Years ago, I heard of agencies getting thousands of dollars and even 10's of thousands for doing almost crude work.... and many times copied, so I always felt charging this way was more fair for the customer and you.

 

[TheSnowman]

We outsource all our logo design to Phillip, we generally charge our customer 3x his rate.

This...but it depends how bad I want the job. I normally don't separate out "logo design", because everyone here seems to think everything should be free, so I just include his design in with whatever the item is I'm quoting, and it's all rolled into "production cost".

 

[Craig Sjoquist]

For small business & new, simple fonts & maybe something else simple starts at $150 it goes up fast when they want other then that or if large business. I've only have had 3 willing to pay.

But again most of my work is just proper layout for sign advertising, logos & graphics supplied these days.