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Crazy concept

Jillbeans

Jillbeans

New Member
Try it without the rule lines and the stitch look likes at the border.
Try bringing the top elements down into the rectangle so you are not chopping off the scrolls.
Try the ampersand in gold so it's not so dominant.
 
ucmj22

ucmj22

New Member
Jillbeans said:
Try it without the rule lines and the stitch look likes at the border.
Try bringing the top elements down into the rectangle so you are not chopping off the scrolls.
Try the ampersand in gold so it's not so dominant.
Click to expand...

This probably wasnt exactly what you were thinking but I like the previous version better, except for the gold ambersand, I think that works better.
 

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bob

bob

It's better to have two hands than one glove.
ucmj22 said:
This probably wasnt exactly what you were thinking but I like the previous version better, except for the gold ambersand, I think that works better.
Click to expand...

Are the selling ampersands or pizza and cookies?
 
S

signswi

New Member
Seems to me that everyone here is obsessing over a logo approach that tries to solve the issue when the real problem is

a) Does the business have good established branding? AKA "What Would Dan Antonelli Do"
b) Sell the concept with the wrap design itself, once branding is established
 
ucmj22

ucmj22

New Member
here is a mockup I finished this morning. i might change the bottom so it doesn't look so much like the marquee, but it is a start. thanks for all the help. I might have to change "Fresh, hot" to Hot & Fresh otherwise i just expect it to say lint.
 

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petesign

petesign

New Member
Ditch the white on yellow. Might look good on your screen, but wont be able to see it from anything but close up.
 
ucmj22

ucmj22

New Member
petesign said:
Ditch the white on yellow. Might look good on your screen, but wont be able to see it from anything but close up.
Click to expand...

That was kind of the idea. I wanted to downplay the ampersand and in turn put more emphasis on Pizza and Cookies.
 
Zazzess

Zazzess

New Member
I agree with Jillbeans.
What about doing an inside stroke on the ''&'' that would be in a lighter yellow recall of the flowerish yellow on the top portion :D

Good work !
 
Dan Antonelli

Dan Antonelli

New Member
jesse said:
Seems to me that everyone here is obsessing over a logo approach that tries to solve the issue when the real problem is

a) Does the business have good established branding? AKA "What Would Dan Antonelli Do"
b) Sell the concept with the wrap design itself, once branding is established
Click to expand...

He'd probably be amused at the weirdness of the business concept, but happy to quote them on the branding and vehicle wrap design. Soon after that, they'd be amused at the quote, thinking it was ridiculously high. Shortly thereafter, he'd be laughing, although simultaneously saddened, to see how they've probably wasted their money on a horrible design, and how they surely spent tens of thousands of dollars on a truck, design, yet thought spending a few grand to market it properly was a dumb idea.

And he'd see yet another poor small business owner hamstring their success by placing no value on their marketing of their business.

This is all just speculation of course, and has no basis in reality. :)
 
ucmj22

ucmj22

New Member
Dan Antonelli said:
tens of thousands of dollars on a truck, design, yet thought spending a few grand to market it properly was a dumb idea.
Click to expand...

a new 21ft concession trailer will set you back about 100K... and they still want it to look like a pink elephant threw up a family of clowns on it.
 
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