WHAT DONT YOU UNDERSTAND?
lower case plain helvetica, dont make a SIGN that stands out. took a lot of time designing that huh?
DO SOMETHING UNIQUE.......... IN THE TEXT... and dont try to make the WRAP GRAPHICS....... be the main point of your SIGN.
is that to hard to understand?
and your background in this business is what? surely not design.
heres a 5 minute redo.........with a simple font change to Benguiat and all caps....
Look, I understand what you are saying, I just disagree. ALL CAPS IS VERY OBNOXIOUS. Its harder to read and feels like you are being yelled at. I don't want my audience to be yelled at, kicked in the head, or anything else that may cause emotional or bodily harm.
http://www.fonts.com/content/learning/fyti/situational-typography/all-caps
It's helvetica bold, and yeah I did take quite some time designing it. A lot of other ideas were shot down because they were too busy for a logo. Why did I choose helvetica? It has proven to pass the test of time and works beautifully in logos.
http://www.webdesignerdepot.com/2009/03/40-excellent-logos-created-with-helvetica/
I appreciate you giving me your opinion (I did ask for it) I think we just have different tastes. I'll take plain old boring lowercase helvetica over uppercase Benguiat any day.
Also, what's wrong with having two words in your name?
I'm not sold on the layout. That's why I posted it on here. I agree with most of the criticism you guys are laying on me (Less is more, the wrap shouldn't be the focus, layout is too crowded, etc, etc, etc), but I'll let you know when I feel differently and support my case.
Anyway, thanks again for the feedback guys. Back to the drawing board.